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The Providence 48 Hour Film Project

Providence, Rhode Island
Providence 48 Hour Film Project, I Made a Film logo treatment
Providence 48 Hour Film Project, Rhode Island flag logo treatment

Project Details

Project Summary

The 48 Hour Film Project is a non-profit organization whose mission 'is to advance filmmaking and promote filmmakers.' They do this by running a 'wild and sleepless weekend' in which various teams 'make a movie - write, shoot, edit and score it - in just 48 hours.'

One of my office mates at Envision Technology Advisors has been heavily involved with The Providence 48 Hour Film Project for years and I have always found it to be a fascinatingly cool idea. Needless to say, when I was recently asked to come up with a few ideas for logos / designs to be printed on t-shirts, hats, and other merchandise for the event, I jumped at the chance!

It has been years since I had done much merchandise design, so I was excited not only to work with the 48 Hour Film Project, but also to do some merch design again. Many years ago, when I was involved in a band, one of my favorite aspects of my role with the group was the design and creation of the merchandise, but it had been some time since I had created any work with the primary intention of slapping it on a shirt. It actually felt good, and a bit nostalgic, to do this type of work again.

In the end, I came up with two designs. One, which I refer to as the 'I Made a Film' design, ended up being the one that they decided to move forward with. Interestingly, this particular design was more of an afterthought than anything. I spent most of my time designing the other logo I presented, and this one really began as a study in some different typefaces I wanted to use. Playing around with some negative space led me to throw this design together and I eventually found myself really digging what I was working on and the way that the logo, depending on how you looked at it, read 'I Made a Film in 48 Hours' as well as 'I Made a Film in Providence.' I love little touches like that.

The other treatment I did was a take on the Rhode Island state flag. I replaced select elements on the flag, such as the stars with film reels and the 'hope' banner with one that read 'film', to focus on the Ocean State aspect of this event.

Click either of the thumbnails to the left to see larger version of these logos.