Big Sandwich Day
- Category: Logo
- Industry: Personal project, “just for fun”
- Responsibilities: Logo design
- Launched: March, 2011
- View This Project: See the logo
Project Summary
This logo design project was one I did for my own personal amusement.
Every Wednesday, on my way home from our kids' swim lessons, my wife picks a few sandwiches up for our dinner from a local shop called J's Deli. These are some serious sandwiches and Wednesdays in our household were dubbed “Big Sandwich Day”. Yeah, Wednesdays are a tasty day at my house.
While enjoying my sandwich one evening, I realized what “Big Sandwich Day” was missing - a logo! Thankfully, this is what I do for a living so I immediately set out to correct this lack of sandwich-inspired branding.
I knew I wanted to the logo to be fun and I knew it needed to contain a large sandwich. I don't do much logo design, but I tend to really like logos that have a ‘badge-like’ quality to them, so I wanted to use that style for this logo as well.
I illustrated the sandwich in Flash (which is oddly what I use for vector illustrating because I am uncomfortable in Illustrator) and then I colored the line art in Photoshop, where I also added the type treatments and finalized the design.
Many thanks to Josh at Envision for his guidance on this design. After showing him a sketch of my initial layout ideas, I mentioned that I wasn't sure how I planned to get the word “sandwich” integrated. He suggested that the giant sandwich was fine on its own and that I didn't need to also spell out the word. Looking at the logo, you can see that was indeed the route I took!
So enjoy my little just-for-fun logo project and if you're ever in Northern RI, be sure to swing by J's Deli and enjoy your own “Big Sandwich Day”. (thanks Greenbaum)