RI Temps
- Category: Web design
- Industry: Staffing Agency
- Responsibilities: Design, logo design, HTML5 and CSS page builds, copy contributions
- Launched: May 25, 2011
- View This Project: www.ritemps.com
Project Summary
When RI Temps came to Envision looking for a new website, they wanted something that would allow them to better communicate with their audience. RI Temps provides temporary and permanent placements for companies and candidates here in Rhode Island. Much of their competition comes from national or even global placement agencies, but since RI Temps was born and bred here in RI, there are advantages to working with a company that "knows Rhode Island." Their old site did not effectively highlight their roots or the benefits of working with a locally grown company, so that direction is really where this new design started.
I am a lifelong Rhode Islander myself and I have a soft spot for any project that allows me to focus on my home state in some way. For this project, giving the design and overall art direction a very Rhode Island feel made perfect sense and you can see iconic Ocean State landscapes and images throughout the site's design, including the state flag as a background on the homepage's main billboard message where the words "We are your neighbors" sits. This message summarizes much of the site's focus, presenting the value to Rhode Island companies and candidates who are seeking to fill or find a position. Working with a company that is also a RI business run by RI workers just makes sense.
Besides the site design, I also contributed a new logo to the project. The company's old logo was outdated and a bit unwieldy (you can see it in the site's footer), so I came up with a bolder logo that also had a touch of RI in it, using the anchor to separate the two aspects of the company in their logo (RI Temps for temporary staffing and RI Personnel for permanent placements).
Finally, I added some copy contributions to the site, writing much of the content myself and editing others to ensure the tone of the site remained consistent and focused on the key messaging of the project.
You can see the Rhode Island-themed design at www.ritemps.com.