VMUG Tradeshow Banners
- Category: Print
- Industry: Virtualization, technology consulting
- Responsibilities: Print design, tradeshow booth planning
- Launched: April 30, 2009
- View This Project: Download a PDF
When Envision Technology Advisors decided to be a premier sponsor for the New England VMUG (VMware Users Group) in Newport, RI on April of 2009, we knew we needed a booth display that would turn heads and make people take notice. The answer…5 foot tall bunny rabbits.
This VMUG event, as well as our Envision led sessions and our booth, focused on virtualization. In talking with Envision’s CEO/CTO Todd Knapp about this event, he had described virtualization, and the process of creating VMs (virtual machines) as being “like magic.” He used an analogy of a magician pulling a rabbit out of a hat to describe the process of creating a VM. The analogy was expanded further to illustrate how if left unchecked, VMs (like rabbits) would quickly get out of control, needing to be fed, cared for, etc.
Searching for a visual presentation that would set us apart and really make an impression and thinking about Todd’s rabbit analogy, I came up with the “You pulled the rabbit out of the hat…NOW WHAT?” concept. Our sessions where about using better monitoring and management to get the most value out of your virtualization deployment, so this approach was inline with that concept and it allowed me to use rabbits generously across these banners.
Thankfully, Envision is a great place to be a designer, and while the concept of giant bunnies across our tradeshow banners would’ve been squashed at many companies, we were allowed to go forward with the design. The result was a really stand-out display that certainly set us apart on the floor and, along with our break-out sessions that featured me throwing stuffed rabbits at Todd, showed Envision to be Rhode Island’s leader in virtualization and a company who knew how to make an impression and have some fun doing so.
You can check out PDF examples of the banners, which included a single 3’ by 8’ banner that was set up in front of our booth and a design that was actually 3 banners in all, split into two 3’ by 8’ banners on each end and an 8’ by 8’ banner in the middle (the PDF has all three banner as one design). You can also check out a fun picture of me at the event in front of my creation, happily petting Mr. Cottontail.