Wild Rhody
- Category: Web design, logo
- Industry: Fishing, retail
- Responsibilities: Logo design, Website design, HTML5/CSS page builds, Responsive web design, ExpressionEngine integration, Copywriting
- Launched: December 29th, 2011
- View This Project: www.wildrhodyseafood.com
Project Summary
When I first met the principals of Wild Rhody, they had an idea for their business that was generating a substantial amount of interest. Started by two fishermen from Point Judith, Rhode Island, Wild Rhody's mission was multi-faceted. First, they wanted to provide the freshest, cleanest seafood possible and they wanted to give the public unparalleled insight into where that seafood came from by using tracking IDs and QR codes to allows consumers to learn where and when the seafood was caught, who caught it, and much more. They also sought to improve conditions for fishermen and promote sustainable fishing methods to help preserve our ocean's natural resources.
The unique nature of Wild Rhody's mission caught on fast and what was planned as a slow, measured roll-out for the company quickly became a race to meet demand. Because of this, marketing materials to help promote the company became a priority and Wild Rhody turned to Envision Technology Advisiors to help them meet this need.
Knowing how much I love doing work for distinctly Rhode Island companies, I was very excited to begin work on this project - starting with a logo for the company. After a few rounds of revisions, one of the logo design that I had created was selected. Featuring an upscale feel that spoke to the high-end restaurants where Wild Rhody seafood is featured, it was a perfect fit for the company and their developing brand.
With a logo in place, we then turned to the design of the company's website. The final look and feel was largely based on my initial design, but it incorporated multiple elements from Envision's other designers, Sarah O'Donnell and Jeremy Spurr. You can see my affection for textures and a look of use and wear in the design of the Wild Rhody site, such as in the torn paper effect at the top of the design.
The final website was built using HTML5 and CSS3, including media queries to achieve a responsive design approach for the site, and was later integrated into the ExpressionEngine content management system.
Finally, I played an important role in the content creation for the site's pages. Through interviews with Wild Rhody, I wrote all the copy on the site with the exception of the technical data on the fish species.
This was a wonderful project to work on for me. Not only did it have a Rhode Island flavor to it, but I was able to be involved in every aspect of the project - from logo design, to page design and development, to the actual content for those pages. It's rare that I am this heavily involved in a project these days, so it really felt great to dive into this one and see it all the way through.
You can see the new site at www.wildrhodyseafood.com.